Certificate In Basics of digital marketing and Social media management (MP)
Self-Paced
Fee: ₹1,000
Mayank Batra | International Digital Marketing Trainer & Consultant
This course offers a practical introduction to digital marketing and social media management. You’ll learn the fundamentals of digital marketing, its importance, and how to leverage it for income generation.
The course covers the evolution and strategy behind social media platforms, building a strong online presence, creating engaging content using tools like Canva, and planning with content calendars. Real-world case studies will provide insight into viral content strategies.
You’ll also explore paid social media marketing—understanding ad types, strategies, and running Facebook and Instagram ads through hands-on training.
By the end, you’ll be equipped with essential skills to grow and manage digital platforms effectively.
Objectives
This course is designed to equip learners with a strong foundation in digital marketing and social media strategies. The primary objective is to develop practical skills in content creation, social media management, and paid advertising campaigns. Through a blend of theory and hands-on learning, students will gain the knowledge required to plan, execute, and measure digital campaigns effectively—preparing them for various roles in India’s fast-growing digital marketing industry.
What Will You Learn
By the end of this course, you will be able to: Understand the fundamentals and importance of digital marketing Explore real-world digital marketing tools and techniques Build and manage professional social media profiles Create visually appealing content using Canva Plan and organize posts with a content calendar Study and analyze successful national and international campaigns Learn the basics of paid advertising and its types Set up and run Facebook and Instagram ad campaigns Develop hands-on skills for executing real-time digital strategies Prepare for in-demand digital marketing roles in the Indian job market
Prepare for your career path
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Basics of digital marketing and Social media management
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