Certificate In Basics of digital marketing and Social media management (CG)

Self-Paced

Fee:

₹1,000

Mayank batra- Aisect Learn

Mayank Batra | International Digital Marketing Trainer & Consultant

    Get ahead of the competition, Register now!

    ₹1,000

    Mayank Batra

    4 Weeks

    11

    Yes

    Aisect Learn

    English

    1 Year

    Yes

    Yes

    This course offers a practical introduction to digital marketing and social media management. You’ll learn the fundamentals of digital marketing, its importance, and how to leverage it for income generation. The course covers the evolution and strategy behind social media platforms, building a strong online presence, creating engaging content using tools like Canva, and planning with content calendars. Real-world case studies will provide insight into viral content strategies. You’ll also explore paid social media marketing—understanding ad types, strategies, and running Facebook and Instagram ads through hands-on training. By the end, you’ll be equipped with essential skills to grow and manage digital platforms effectively.

    Objectives

    This course is designed to equip learners with a strong foundation in digital marketing and social media strategies. The primary objective is to develop practical skills in content creation, social media management, and paid advertising campaigns. Through a blend of theory and hands-on learning, students will gain the knowledge required to plan, execute, and measure digital campaigns effectively—preparing them for various roles in India’s fast-growing digital marketing industry.
    By the end of this course, learners will be able to:
    Understand the fundamentals and scope of digital marketing.
    Differentiate between traditional and digital media approaches.
    Build and manage professional social media profiles across platforms.
    Create engaging visual content using tools like Canva.
    Analyze viral content through national and international case studies
    Understand paid marketing concepts and campaign types.
    Set up and manage Facebook and Instagram ad campaigns.
    Apply practical strategies for audience engagement and growth.
    Gain job-ready skills for entry to mid-level roles in the Indian market.

    What Will You Learn

    By the end of this course, you will be able to: Understand the fundamentals and importance of digital marketing Explore real-world digital marketing tools and techniques Build and manage professional social media profiles Create visually appealing content using Canva Plan and organize posts with a content calendar Study and analyze successful national and international campaigns Learn the basics of paid advertising and its types Set up and run Facebook and Instagram ad campaigns Develop hands-on skills for executing real-time digital strategies Prepare for in-demand digital marketing roles in the Indian job market
    Digital Marketing Fundamentals
    Social Media Strategy & Management
    Content Creation using Canva
    Content Calendar Planning
    Facebook & Instagram Ads (Paid Marketing)
    Copywriting & Caption Writing
    Audience Targeting & Segmentation
    Basic SEO Understanding
    Campaign Performance Analysis
    Platform Handling: Facebook, Instagram, LinkedIn, etc.
    Brand Presence Building
    Creative Thinking & Trend Analysis
    Hands-on Use of Meta Business Suite
    Understanding Viral Campaigns (Case Study Based)
    Practical Execution of Digital Campaigns

    SKILLS YOU WILL GAIN

    Digital Marketing FundamentalsSocial Media Strategy & ManagementContent Creation using CanvaContent Calendar PlanningFacebook & Instagram Ads (Paid Marketing)Copywriting & Caption WritingAudience Targeting & SegmentationBasic SEO UnderstandingCampaign Performance AnalysisPlatform Handling: Facebook, Instagram, LinkedIn, etc.Brand Presence BuildingCreative Thinking & Trend AnalysisHands-on Use of Meta Business SuiteUnderstanding Viral Campaigns (Case Study Based)Practical Execution of Digital Campaigns
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      Prepare for your career path

      At the entry level, learners can start their career as a Digital Marketing Assistant or Social Media Executive. This role involves supporting content creation, managing basic social media accounts, scheduling posts, and assisting in digital campaigns. Strong foundational knowledge in digital platforms and tools like Canva and Facebook Ads Manager is essential.

      Key Skills To Learn

      Basic knowledge of Digital Marketing concepts Canva and basic graphic design Content writing and copywriting Social media platform handling (Instagram, Facebook, LinkedIn) Scheduling tools (Meta Business Suite, Buffer) Basic understanding of Facebook/Instagram Ads Hashtag research and post optimization Communication & teamwork

      Jobs in India

      Jobs in India
      1L+

      Average Salary

      Average Salary
      4.5 Lakhs

      Job Growth

      Job Growth
      35.20%
      breifcase
      Jobs in India
      1L+
      Icon - Aisect Learn
      Average Salary
      4.5 Lakhs
      Job Growth Icon - Aisect Learn
      Job Growth
      35.20%

      Learn from the industry experts and stay ahead of the curve

      Download Brochure

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        Companies looking for Digital Marketing Manager
        and many more

        Curriculum

        What is Digital Marketing & it's importance
        Leveraging Skillset and Money Making Aspects
        Difference between Traditional & Digital Media

        Instructor

        Mayank batra- Aisect Learn

        Mayank Batra

        International Digital Marketing Trainer & Consultant
        Digital Marketing

        With over 13+ years of experience in Sales & Marketing, hardcore hands-on indulgence in Digital Media Industry for 7+ years
        Empowered 32312+ People & counting.
        Speaker at many esteemed institutes like IIT-Bombay, DCBM and many recognized events.
        Catered 400+ brands with Business Solutions.
        The professional backpack has enormous brands like Witty Feed, Google, FICCI & many more EdTech institutions.
        Conducted many workshops.
        Have been featured in newspapers & magazines

        4.9 1564
        1851 Learners
        anish

        Anish Kumar

        Digital Marketing Trainer
        Digital Marketing

        With over 10 years of experience in Digital Marketing, he has successfully worked across the education, e-commerce, healthcare, and real estate sectors. Alongside his industry expertise, he has taught and mentored aspiring marketers. He specializes in SEO, PPC, content marketing, and social media strategies, delivering tailored solutions to drive growth. His data-driven approach ensures measurable results and improved ROI.

        4.5 1250 ratings
        2500 Learners Learners

        Still have queries? Talk to our counselors who are available to guide you

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          Shareable Certificate

          Certificate Sample - Aisect Learn

          Other Details

          Basics of digital marketing and Social media management

          Level
          Basic
          Credentials
          Certificate
          Fees
          ₹1,000

          JumpStart Your Digital Marketing Course with Placement Assistance

          Job assurance benefit 1
          Job assurance benefit 2
          Job assurance benefit 3
          Job assurance benefit 4
          Job assurance benefit 5

          FAQs

          Yes, this course includes Digital Marketing Advance Course Certificate.

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            Certificate In Basics of digital marketing and Social media management (CG)

            Certificate In Basics of digital marketing and Social media management (CG)

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